A new invention by Microsoft would help advertisers target online users based on emotional state. (iStock)Microsoft has filed a patent application for a computer system that will allow advertisers to target customers based on their emotions.
The patent includes a method to determine emotion over a certain period of time using a variety of methods, including:
- Monitoring a user’s online activity for tone and content.
- Combing through a user’s online history, such as search queries, emails and instant messages, to check tone.
- Examining a user’s facial expressions, speech patterns, gestures and body movements, captured by image